One Direction Blog post

1) How were One Direction formed and how is this reflected in the music video for History?One direction was formed in the X factor when all of the 7 people were joined by the judges into One dircetion.

2) What is vertical integration? An example of a company that is vertically integrated is Target, which has its own store brands and manufacturing plants. They create, distribute, and sell their products

3) What is horizontal integration?  is the acquisition of a business operating at the same level of the value chain in a similar or different industry.

4) How has technological convergence changed the way audiences consume music videos?The technological convergence also contributes in digital communication and social media as it enables communication between different programmes and platforms. 

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? .He enjoyed and was inspired sin singing.


Audience

1) What is the main One Direction audience - demographics and psychographics??One Direction's target demographic throughout its career has been adolescent girls

2) What audience pleasures are offered by the music video for History?A music video is a message to the audience, entertain and the main purpose of music videos is to promote artists and promote brands.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments?  The moment Simon says yes because one direction fans would be happy that they succeeded in the X factor.

4) What is nostalgia and why is it a key audience pleasure for the History music video?a wistful or excessively sentimental yearning for return to

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?That they are the best band in this era.