Denotation and connotation

Denotation 

In this print advert i can see; a child who looks angry and sad  also the text is in bold shows that its serious and it stands out.The background is in a sunny place but it looks poor. I can also see the brand logo and a water droplet to show what it is.The colour they used is Blue to show the water and to show that is bright and so it stands out.

Connotation 

The choice of blue and white could have connotation of pure and clean water. The typographic is important in the size of  the phrase "Dig toilets Not graves" it shows that it is larger than the rest of the text and that the producers want you to see the ad.The colour would show you that its dull and there is no clean water which kills people and children.

Analysis

The colour pallet is mixed dull; the dark blue shirt, the light brown wall and the trees look dull.The producer has done this to to show and appeal to a young and old target audience.The colour scheme is mixed and not balanced through-out which shows that the brand is telling you that they do not have clean water and could die from the dirty water.  

Denotation 

In this print advert i can see; a pepsi drink and other bottles in the background also the text in bold shows that they want you to see the bold first before the other so it stand outs, i can also see the logo of it and the drink and the drink shows how it look and it has a slogan.   

Connotation

The choice of blue, white and red could have connotation of bright and pure colours.The typographic is important in the size phrase "PEPSI IN ATLANTA. HOW REFRESHING". It shows that it is larger than the res of the text and that the producers want you to see the ad. The colour would show you that its bright and there is cool pepsi which will make people wanna buy it and try it out.

Analysis

The colour pallet is mixed with blue red and white colours to make the people show that they keep it cold and that the logo's main colour would be blue and white on the top and bottom that is  why they would make the red bigger and to balance it out this brand wants to show that they are popular and want to to buy this drink so they would get money. The colour scheme is mixed and not really balenced through-out the ad which shows that the brand  is telling you that they really want you to buy it and pursued you to getting pepsi.