1) Why did Facebook buy Instagram for $1bn in 2012?

 to make more money and get other companies to join them so the more companies the better for them.

2) What are the benefits for media companies of vertical integration?

The benefits of vertical integration is that more smaller companies will join the main one which means they will get an increase of profit but they will have to pay some of the companies for the things to make them do. 

3) What are the benefits for media companies of horizontal integration?
The benefits of horizontal integration is that they will get way more profit than usually because they would own a company the same size has the other one. 

4) What is a subsidiary?
 a subsidiary is a company that is in a bigger company and the subsidiary is the small part of a bigger company.

5) Give three examples of media companies that have used synergy to maximise the profit from a brand 

20 century fox, universe and Warner bros. 

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you:

 Marvel,sky,abc,fox, fx network, Disneyland,  

  

7) Why did Disney buy Fox - what are the benefits ?

 More fans and people watching also the profit will go up so they will get even more money to buy other companies so disney will be popular around the whole world.

Audience Effects Theory

Audience Effects Theory

1) Write a definition of a passive audience:  

This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.

2) Write a definition of an active audience: 

This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume


3) Write a definition of the hypodermic needle theory:

This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

 

4) Write down a media product for each category of Bumbler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:   

INFORMATION/SURVEILLANCE:  To inform people about this.
 > Why:to inform if something is happening in their area or town/city. 

IDENTITY:To show who made blue planet 2

to show people that he made this and too time to do this

DIVERSION/ENTERTAINMENT: Action movies will entertain people and make them want to watch this.
 because now these days kids and some adults like to see violence and that is entertaining for them to see how the planet is made and is educational.

RELATIONSHIPS: To make people stop fishing and help the environment 
 because fishing is getting to many fish to get extincted and we will soon have no fish to eat and the ocean will be changed for ever. 

                                     

'Reception theory'.

              'Reception theory'.

1) What is the preferred reading of a media text? producers can position the audience in a certain way and influence there reading so they accept the intended message by using recognised code and conventions.

2) What is the op-positional reading of a media text?They want to commit crimes and make them more common in London.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

That teenagers are trying to act hard and hold knife and go in gangs and assault other people also steal and go to jail.

4) Why might young people reject this reading and construct an op-positional reading of the trailer?Most teenagers do not act like that and other adults will think there children will kill people and be with gangs which will make there children not leave there houses. 

McDonald will give you a preferred reading of a big mac and let you see how it looks before you get it and what is in it like the beef, the buns, lettuce and cheese and other delightful thing like the smell and the taste of it.

People who are on a diet or people who are trying to stop eating burgers will really test them because of how good it looks and this is very unhealthy so most people will try and not to eat it has much  as other burgers.This also shows how unhealthy McDonald really is.


The burger will make more people it McDonald and there logo also shows that its mostly about burgers and fries. McDonald suggests that they will get lots of money and this is a meal and more special than other burgers.