Thursday 28 November 2019


1) Why did Facebook buy Instagram for $1bn in 2012?
 to make more money and get other companies to join them so the more companies the better for them.

2) What are the benefits for media companies of vertical integration?
The benefits of vertical integration is that more smaller companies will join the main one which means they will get an increase of profit but they will have to pay some of the companies for the things to make them do. 

3) What are the benefits for media companies of horizontal integration?
The benefits of horizontal integration is that they will get way more profit than usually because they would own a company the same size has the other one. 



4) What is a subsidiary?
 a subsidiary is a company that is in a bigger company and the subsidiary is the small part of a bigger company.



5) Give three examples of media companies that have used synergy to maximise the profit from a brand 

20 century fox, universe and Warner bros. 


6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you:

 Marvel,sky,abc,fox, fx network, Disneyland,  

  

7) Why did Disney buy Fox - what are the benefits ?

 More fans and people watching also the profit will go up so they will get even more money to buy other companies so disney will be popular around the whole world.



No comments:

Post a Comment

The Times - Introduction: blog tasks

The Times - Introduction: blog tasks 1) What year was  The Times  founded and when did it start using the  Times  name? It was founded in th...