Advertising key conventions

Advertising key conventions

1) What key conventions of an advert can you find and what are the connotations of each one?This picture shows that the shoes are will be sneaky and quite.

2) For each convention, write about how this appeals to a target audience. 

The picture will tell the audience that the product was made for people to be steal and don't like the sound of the shoe hitting the ground.

the logo is at the bottom so you know its Nike but its on the bottom so it wont stand out when looking at the picture.

the background is black with a iron man on the back which shows that its made similar to the iron man.

The slogan is the sneaker makes he man which suggests that the shoe is for man or child  who likes iron man. 

The colour scheme shows 

3) What is the USP (unique selling point) of the product and how do you know?the unique selling point is that the shoe from Nike comes from a big brand and the slogan shoes that if you dont have the shoe your not a man.

1) A clear brand identity



3) An emotional connection to audience
4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

5) A foreign advert that you can understand despite the language barrier