NHS Blog Task: Represent

NHS Blog Task: Represent


1) What does BAME stand for?Black,asian and minority ethnicity.

2) Why is there a need for blood in the BAME community?Because on 3% of BAME actually go and donate blood. 

3) What does this advert want people to do once they've seen it (the 'call to action')? It would want BAME to do it more often.

4) Why is the advert called 'Represent'? Its to represent others that popular black people and asian people should give blood for others to follow on.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.They are famous for their sports and music they appear to inspire him.

6) Why is there a slow-paced long shot of empty chairs at the end of the advert? to show that people die and people and BAME dont donate blood.

7) How does the advert match the key conventions of a typical urban music video?Because it uses a famous grime artist and the setting of the background as it is in a city

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
It shows a wide variety of famous people who have these things so then it shows that they can go through the process with ease, in the advert it shows a wheelchair basketball player and doctors, MPs, etc and it shows the CEO of the company of the music producers as she is a woman which shows success power and respect compared to advertisements from more older times.
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?It aims towards black and Asian people and it doesn't say anything to about the white people or the other ethnicity

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).It shows places of urban areas like car parks for when Lady Leshurr is rapping about the lack of blood donors and in the shot showing the empty chairs of the blood donors it has a background of a city which can be seen through the window.

OMO CSP Blog task

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OMO CSP Blog task




1) What year was the advert produced?It was made in 1955

2) How were women represented in most adverts in the 1950s? They are represented as domestic and house wives we can see that in the different adverts in OMO and many more. 

3) How does the heading  message ('OMO makes whites bright') and typography promote the product?It promotes them by their brand name in bold to boost it in their writing and to draw attention to their branding. 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The clothes show that they would want to wear it in the house like normal and the make-up is heavy to show they would be expected to look good and to put on their best make-up. Her facial expression show amazement and that the quality of the product is good and helps her out by doing the washing once and not like 2 times to get it clean.  

5) Why is a picture of the product added to the bottom right of the advert? To show the people who are going to go and buy it they would want to see the product if they needed help finding it in the stores.

6) What are the connotations of the chosen colours in this advert? The chosen colours are white and blue which shows that the OMO product is pure and cleans well which shows that it had it like that from the beginning. 

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.An example of a persuasive language is where it says "OMO  makes whites bright" which showed that back in the day it would be white but not fully clean.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. The representation in the OMO 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?They want them to think that this product if really good and that the bright shows how when brought the clothes will be more brighter and cleaner

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?The op positional reading for this advert is that people would think its racist and that most people wouldn't believe in different types of bright for that product it sounds overused and that they waffle a lot on there description .

Gender representation in advertising: blog task

Gender representation in advertising: blog task

1) The adverts are on top because they didnt fit on the bottom.
2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. The women are no longer doing the washing and the men are not bossing them around and the girls have rights. 

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.the stereotypes are that the women are always at the beach or them making dinner this is because that in 50 years it didnt really change to the opposite has men are still not doing dinner.

5) How do your findings suggest representations of gender have changed over the last 50 years? They changed only from washing to racism and its more realistic then back in the day which shows that they improved in technolodgy and now that women can do more things then just washing and looking after children they can now drive, work and live there life outside the house.

Advertising key conventions

Advertising key conventions

1) What key conventions of an advert can you find and what are the connotations of each one?This picture shows that the shoes are will be sneaky and quite.

2) For each convention, write about how this appeals to a target audience. 

The picture will tell the audience that the product was made for people to be steal and don't like the sound of the shoe hitting the ground.

the logo is at the bottom so you know its Nike but its on the bottom so it wont stand out when looking at the picture.

the background is black with a iron man on the back which shows that its made similar to the iron man.

The slogan is the sneaker makes he man which suggests that the shoe is for man or child  who likes iron man. 

The colour scheme shows 

3) What is the USP (unique selling point) of the product and how do you know?the unique selling point is that the shoe from Nike comes from a big brand and the slogan shoes that if you dont have the shoe your not a man.

1) A clear brand identity



3) An emotional connection to audience
4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car)

5) A foreign advert that you can understand despite the language barrier

LR blog task

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW:some ability to identify magazine conventions and comment on how it could communicate meanings to an audience 
EBI: Revise all magazine conventions and why they are used :Revise social and cultural views on font covers of tatler e.g James Goren and his Ariosto friends suggests this magazine is aimed at upper middle class. 


Q1:2/2
Q2: 3/12 future revision:Cover lines, Large central image and san serif 
Q3:3/8 

4) Look specifically at question 2 - pick out three points from the mark scheme that you didn't include in your analysis of the unseen Grazia magazine cover.i didn't include enough media terminology and didn't include enough support for the answer. 


5) Now look at question 3. Use the mark scheme to identify three points you could have made regarding how Tatler reflects British social and cultural values.
1. The title organisation from the verb tattle which suggests gossip and different things.  
2.the cover line reference  millennial Sloane reinforces the young upper-middle class target audience that this magazine could potentially appeal to you .
3. the issue is more interested in the fashion, merchandise, beauty and lifestyle