NHS Blog Task: Represent

NHS Blog Task: Represent


1) What does BAME stand for?Black,asian and minority ethnicity.

2) Why is there a need for blood in the BAME community?Because on 3% of BAME actually go and donate blood. 

3) What does this advert want people to do once they've seen it (the 'call to action')? It would want BAME to do it more often.

4) Why is the advert called 'Represent'? Its to represent others that popular black people and asian people should give blood for others to follow on.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.They are famous for their sports and music they appear to inspire him.

6) Why is there a slow-paced long shot of empty chairs at the end of the advert? to show that people die and people and BAME dont donate blood.

7) How does the advert match the key conventions of a typical urban music video?Because it uses a famous grime artist and the setting of the background as it is in a city

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
It shows a wide variety of famous people who have these things so then it shows that they can go through the process with ease, in the advert it shows a wheelchair basketball player and doctors, MPs, etc and it shows the CEO of the company of the music producers as she is a woman which shows success power and respect compared to advertisements from more older times.
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?It aims towards black and Asian people and it doesn't say anything to about the white people or the other ethnicity

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).It shows places of urban areas like car parks for when Lady Leshurr is rapping about the lack of blood donors and in the shot showing the empty chairs of the blood donors it has a background of a city which can be seen through the window.