OMO CSP Blog task

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OMO CSP Blog task




1) What year was the advert produced?It was made in 1955

2) How were women represented in most adverts in the 1950s? They are represented as domestic and house wives we can see that in the different adverts in OMO and many more. 

3) How does the heading  message ('OMO makes whites bright') and typography promote the product?It promotes them by their brand name in bold to boost it in their writing and to draw attention to their branding. 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The clothes show that they would want to wear it in the house like normal and the make-up is heavy to show they would be expected to look good and to put on their best make-up. Her facial expression show amazement and that the quality of the product is good and helps her out by doing the washing once and not like 2 times to get it clean.  

5) Why is a picture of the product added to the bottom right of the advert? To show the people who are going to go and buy it they would want to see the product if they needed help finding it in the stores.

6) What are the connotations of the chosen colours in this advert? The chosen colours are white and blue which shows that the OMO product is pure and cleans well which shows that it had it like that from the beginning. 

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.An example of a persuasive language is where it says "OMO  makes whites bright" which showed that back in the day it would be white but not fully clean.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. The representation in the OMO 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?They want them to think that this product if really good and that the bright shows how when brought the clothes will be more brighter and cleaner

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?The op positional reading for this advert is that people would think its racist and that most people wouldn't believe in different types of bright for that product it sounds overused and that they waffle a lot on there description .