1) What does intertextuality refer to in Media Studies?When one media text refers to or suggests another media text.
2) Explain how the OMO advertisement reflects the social and historical context of its time. The OMO adverts show how women were discriminated and not treated as equal to men and didn't have there rights they also had to be house wife's which showed that some of the adverts were racist and saying that women should always be cooking and cleaning.
3) How do advertisements reinforce and challenge stereotypes in the media?They try to follow what the media say is right or wrong if they get a good opinion then when they have successfully proved their point they will then take that information then later use it on an advertisement by subverting or reinforcing a stereotype.
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