Introduction to Music Video: Blog tasks
1) What are the key conventions of music video?
2) What is intertextuality?intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
3) When did music videos first become a major part of the music industry?In 2005 the launch of Youtube changed the way that consumers access and enjoy music video. Now self-promotion is more common. which shows that it became major has more people would see there music video which got them more money.
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?MTV was launched and they were important because it made them shoot up in popularity which made them more money.
5) How are music videos distributed and watched in the digital age?They were done by the TV like how they had MTV and in 2005 they released youtube so that people could enjoy the content that was being made.
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?Piracy was a massive problem because there would be lots of people who would copy secretly and hackers could easily send people their music.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.they made apple music which you have to pay for now and those who downloaded illegally would get fines and made better privacy settings example questions that only you would know.
8) What is digital convergence?when the consumer or audience can access all things on one device or thing
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