1) How were One Direction formed and how is this reflected in the music video for History?One direction was formed in the X factor when all of the 7 people were joined by the judges into One dircetion.
2) What is vertical integration? An example of a company that is vertically integrated is Target, which has its own store brands and manufacturing plants. They create, distribute, and sell their products
3) What is horizontal integration? is the acquisition of a business operating at the same level of the value chain in a similar or different industry.
4) How has technological convergence changed the way audiences consume music videos?The technological convergence also contributes in digital communication and social media as it enables communication between different programmes and platforms.
5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? .He enjoyed and was inspired sin singing.
Audience
1) What is the main One Direction audience - demographics and psychographics??One Direction's target demographic throughout its career has been adolescent girls
2) What audience pleasures are offered by the music video for History?A music video is a message to the audience, entertain and the main purpose of music videos is to promote artists and promote brands.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? The moment Simon says yes because one direction fans would be happy that they succeeded in the X factor.
4) What is nostalgia and why is it a key audience pleasure for the History music video?a wistful or excessively sentimental yearning for return to
5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?That they are the best band in this era.
Friday, 5 June 2020
Wednesday, 29 April 2020
Galaxy Blog Task.
Galaxy Blog Task.
1) Who is Audrey Hepburn?Audrey Hepburn was a huge star in the Hollywood in the 1950s and she also was a model.
2) Why did Galaxy select Audrey Hepburn for this advert? They had used her because she was a famous fashion icon,and also the advert was set onto the luxurious italian Riveria which would make her worthy in the advert and she was popular which would boost up galaxy's brand.
3) What are the connotations of Audrey Hepburn and celebrity in this advert? This advert would be amazing for the workers and producers to boost their brand and use better equipment the connotation is people having a normal peaceful day and in the video the galaxy bar shows that peace is everywhere.
4) Why is the advert set in the 1950s? What audience pleasure does this provide?It provides intertextuality and nostalgia.
5) What is intertextuality?Intertextuality is where one media product (e.g. Galaxy) makes reference to other media products (e.g. Audrey Hepburn movies such as 1953 film Roman Holiday) to interest and engage the audience.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?Its suggestion would be that its in italy and they would wear things that people in italy used to wear or they do now to show its italy the make-up is heavy which shows that back in the day they used to put a lot to look beautiful in the advert the props would be the bussed the hat and the car.
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). He is seen in a more of a flirting and classy guy when he sees Audrey he immediately uses his body language to try and communicate with Audery.
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?Any market systems can interact with any supply or demand in a market system.
9) What representations of gender can you find in this advert? a representation of gender would be that Audrey sees the man then looks at her chocolate bar and decides to go and sit in the back of his car and enjoy her galaxy chocolate which would show that the man has more power.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.women are very soft and not able to become independent since they had no rights, also the men are being portrayed as more of the romancers and that they have the ability to persuade women in most ways possible.
1) Who is Audrey Hepburn?Audrey Hepburn was a huge star in the Hollywood in the 1950s and she also was a model.
2) Why did Galaxy select Audrey Hepburn for this advert? They had used her because she was a famous fashion icon,and also the advert was set onto the luxurious italian Riveria which would make her worthy in the advert and she was popular which would boost up galaxy's brand.
3) What are the connotations of Audrey Hepburn and celebrity in this advert? This advert would be amazing for the workers and producers to boost their brand and use better equipment the connotation is people having a normal peaceful day and in the video the galaxy bar shows that peace is everywhere.
5) What is intertextuality?Intertextuality is where one media product (e.g. Galaxy) makes reference to other media products (e.g. Audrey Hepburn movies such as 1953 film Roman Holiday) to interest and engage the audience.
6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?Its suggestion would be that its in italy and they would wear things that people in italy used to wear or they do now to show its italy the make-up is heavy which shows that back in the day they used to put a lot to look beautiful in the advert the props would be the bussed the hat and the car.
7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). He is seen in a more of a flirting and classy guy when he sees Audrey he immediately uses his body language to try and communicate with Audery.
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?Any market systems can interact with any supply or demand in a market system.
9) What representations of gender can you find in this advert? a representation of gender would be that Audrey sees the man then looks at her chocolate bar and decides to go and sit in the back of his car and enjoy her galaxy chocolate which would show that the man has more power.
10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.women are very soft and not able to become independent since they had no rights, also the men are being portrayed as more of the romancers and that they have the ability to persuade women in most ways possible.
Friday, 24 April 2020
Advertising:assesment
1) What does intertextuality refer to in Media Studies?When one media text refers to or suggests another media text.
2) Explain how the OMO advertisement reflects the social and historical context of its time. The OMO adverts show how women were discriminated and not treated as equal to men and didn't have there rights they also had to be house wife's which showed that some of the adverts were racist and saying that women should always be cooking and cleaning.
3) How do advertisements reinforce and challenge stereotypes in the media?They try to follow what the media say is right or wrong if they get a good opinion then when they have successfully proved their point they will then take that information then later use it on an advertisement by subverting or reinforcing a stereotype.
Introduction to Music Video: Blog tasks
Introduction to Music Video: Blog tasks
1) What are the key conventions of music video?
2) What is intertextuality?intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
3) When did music videos first become a major part of the music industry?In 2005 the launch of Youtube changed the way that consumers access and enjoy music video. Now self-promotion is more common. which shows that it became major has more people would see there music video which got them more money.
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?MTV was launched and they were important because it made them shoot up in popularity which made them more money.
5) How are music videos distributed and watched in the digital age?They were done by the TV like how they had MTV and in 2005 they released youtube so that people could enjoy the content that was being made.
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?Piracy was a massive problem because there would be lots of people who would copy secretly and hackers could easily send people their music.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.they made apple music which you have to pay for now and those who downloaded illegally would get fines and made better privacy settings example questions that only you would know.
8) What is digital convergence?when the consumer or audience can access all things on one device or thing
1) What are the key conventions of music video?
2) What is intertextuality?intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.
3) When did music videos first become a major part of the music industry?In 2005 the launch of Youtube changed the way that consumers access and enjoy music video. Now self-promotion is more common. which shows that it became major has more people would see there music video which got them more money.
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?MTV was launched and they were important because it made them shoot up in popularity which made them more money.
5) How are music videos distributed and watched in the digital age?They were done by the TV like how they had MTV and in 2005 they released youtube so that people could enjoy the content that was being made.
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?Piracy was a massive problem because there would be lots of people who would copy secretly and hackers could easily send people their music.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.they made apple music which you have to pay for now and those who downloaded illegally would get fines and made better privacy settings example questions that only you would know.
8) What is digital convergence?when the consumer or audience can access all things on one device or thing
Friday, 27 March 2020
NHS Blog Task: Represent
NHS Blog Task: Represent
1) What does BAME stand for?Black,asian and minority ethnicity.
2) Why is there a need for blood in the BAME community?Because on 3% of BAME actually go and donate blood.
3) What does this advert want people to do once they've seen it (the 'call to action')? It would want BAME to do it more often.
4) Why is the advert called 'Represent'? Its to represent others that popular black people and asian people should give blood for others to follow on.
5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.They are famous for their sports and music they appear to inspire him.
6) Why is there a slow-paced long shot of empty chairs at the end of the advert? to show that people die and people and BAME dont donate blood.
7) How does the advert match the key conventions of a typical urban music video?Because it uses a famous grime artist and the setting of the background as it is in a city
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
It shows a wide variety of famous people who have these things so then it shows that they can go through the process with ease, in the advert it shows a wheelchair basketball player and doctors, MPs, etc and it shows the CEO of the company of the music producers as she is a woman which shows success power and respect compared to advertisements from more older times.
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?It aims towards black and Asian people and it doesn't say anything to about the white people or the other ethnicity
10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).It shows places of urban areas like car parks for when Lady Leshurr is rapping about the lack of blood donors and in the shot showing the empty chairs of the blood donors it has a background of a city which can be seen through the window.
1) What does BAME stand for?Black,asian and minority ethnicity.
2) Why is there a need for blood in the BAME community?Because on 3% of BAME actually go and donate blood.
4) Why is the advert called 'Represent'? Its to represent others that popular black people and asian people should give blood for others to follow on.
5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.They are famous for their sports and music they appear to inspire him.
6) Why is there a slow-paced long shot of empty chairs at the end of the advert? to show that people die and people and BAME dont donate blood.
7) How does the advert match the key conventions of a typical urban music video?Because it uses a famous grime artist and the setting of the background as it is in a city
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
It shows a wide variety of famous people who have these things so then it shows that they can go through the process with ease, in the advert it shows a wheelchair basketball player and doctors, MPs, etc and it shows the CEO of the company of the music producers as she is a woman which shows success power and respect compared to advertisements from more older times.
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?It aims towards black and Asian people and it doesn't say anything to about the white people or the other ethnicity
10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).It shows places of urban areas like car parks for when Lady Leshurr is rapping about the lack of blood donors and in the shot showing the empty chairs of the blood donors it has a background of a city which can be seen through the window.
Tuesday, 17 March 2020
OMO CSP Blog task
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OMO CSP Blog task
1) What year was the advert produced?It was made in 1955
2) How were women represented in most adverts in the 1950s? They are represented as domestic and house wives we can see that in the different adverts in OMO and many more.
3) How does the heading message ('OMO makes whites bright') and typography promote the product?It promotes them by their brand name in bold to boost it in their writing and to draw attention to their branding.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The clothes show that they would want to wear it in the house like normal and the make-up is heavy to show they would be expected to look good and to put on their best make-up. Her facial expression show amazement and that the quality of the product is good and helps her out by doing the washing once and not like 2 times to get it clean.
5) Why is a picture of the product added to the bottom right of the advert? To show the people who are going to go and buy it they would want to see the product if they needed help finding it in the stores.
6) What are the connotations of the chosen colours in this advert? The chosen colours are white and blue which shows that the OMO product is pure and cleans well which shows that it had it like that from the beginning.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.An example of a persuasive language is where it says "OMO makes whites bright" which showed that back in the day it would be white but not fully clean.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. The representation in the OMO
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?They want them to think that this product if really good and that the bright shows how when brought the clothes will be more brighter and cleaner
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?The op positional reading for this advert is that people would think its racist and that most people wouldn't believe in different types of bright for that product it sounds overused and that they waffle a lot on there description .
OMO CSP Blog task
1) What year was the advert produced?It was made in 1955
2) How were women represented in most adverts in the 1950s? They are represented as domestic and house wives we can see that in the different adverts in OMO and many more.
3) How does the heading message ('OMO makes whites bright') and typography promote the product?It promotes them by their brand name in bold to boost it in their writing and to draw attention to their branding.
4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The clothes show that they would want to wear it in the house like normal and the make-up is heavy to show they would be expected to look good and to put on their best make-up. Her facial expression show amazement and that the quality of the product is good and helps her out by doing the washing once and not like 2 times to get it clean.
5) Why is a picture of the product added to the bottom right of the advert? To show the people who are going to go and buy it they would want to see the product if they needed help finding it in the stores.
6) What are the connotations of the chosen colours in this advert? The chosen colours are white and blue which shows that the OMO product is pure and cleans well which shows that it had it like that from the beginning.
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.An example of a persuasive language is where it says "OMO makes whites bright" which showed that back in the day it would be white but not fully clean.
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. The representation in the OMO
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?They want them to think that this product if really good and that the bright shows how when brought the clothes will be more brighter and cleaner
10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?The op positional reading for this advert is that people would think its racist and that most people wouldn't believe in different types of bright for that product it sounds overused and that they waffle a lot on there description .
Thursday, 5 March 2020
Gender representation in advertising: blog task
Gender representation in advertising: blog task
1) The adverts are on top because they didnt fit on the bottom.
2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.
3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. The women are no longer doing the washing and the men are not bossing them around and the girls have rights.
4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.the stereotypes are that the women are always at the beach or them making dinner this is because that in 50 years it didnt really change to the opposite has men are still not doing dinner.
5) How do your findings suggest representations of gender have changed over the last 50 years? They changed only from washing to racism and its more realistic then back in the day which shows that they improved in technolodgy and now that women can do more things then just washing and looking after children they can now drive, work and live there life outside the house.
1) The adverts are on top because they didnt fit on the bottom.
2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.
3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. The women are no longer doing the washing and the men are not bossing them around and the girls have rights.
4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.the stereotypes are that the women are always at the beach or them making dinner this is because that in 50 years it didnt really change to the opposite has men are still not doing dinner.
5) How do your findings suggest representations of gender have changed over the last 50 years? They changed only from washing to racism and its more realistic then back in the day which shows that they improved in technolodgy and now that women can do more things then just washing and looking after children they can now drive, work and live there life outside the house.
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