The Times - Introduction: blog tasks

The Times - Introduction: blog tasks

1) What year was The Times founded and when did it start using the Times name?

It was founded in the 1785's

2) What content did John Walter suggest the paper would offer in the first edition?

He said that he wanted something to "suit everyone's pallet" 

3) What does the page say about the political views in The Times? 

hey use it to "applaud" them.

4) Who owns The Times today and how is editorial integrity protected?

It is now being supported by the New labour and coservatives parties

5) What did The Times introduce in 2010 and why?

They introduced a digital version of their newspapers because nearly everyone nowadays uses phones and social media and thats where most people would see the news.

6) What was The Times named in 2018 by the Reuters Institute for Journalism at Oxford University?

It was named, Britains's most trusted national newspaper

7) What does the section on Editorial Standards say about The Times and newspaper regulation?

they take complaints of the people, then go ahead and abid the independent press standards organisation .

8) What does the section on Ownership say about The Times and who is the current editor? 

They are published and owned by times paper limited the editor is John Witherow

December PPE - Paper 2 Learner response

December PPE - Paper 2 Learner response

 1) Type up your feedback in full - WWW & EBI. You do not have to write your mark and grade if you don't want to.

Grade:2

mark:12

WWW:well done for responding to extended essay questions- you make some relevent points about how Doctor Who has been a succesful franchise.

EBI:revise narrative theories. Make flashcards of different theories and terminology. Mak sure you refer to the extract when you are analysing it.

2) Write a definition for a preferred reading to make sure you know this terminology. The original blogpost for Reception theory may help with this.Preferred reading is when the consumers view the media the ways the producers intend.

3) Write a list of any narrative theories that you DIDN'T use for your answer to question 1.2. How could you have used these in the Doctor Who clip in the exam? Propps, bathers and katz and Todorov

4) Write three ways in which a modern audience might respond differently to Doctor Who: An Unearthly Child compared to an audience at the time.The graphics and CGI, There is no diversity and the props are real which makes this look less intresting.

5) Write a plan for question 2 in the assessment - the 20-mark essay on Doctor Who as a franchise. Use the mark scheme to help you and aim to plan an introduction, conclusion and at least three detailed paragraphs.Traditionally, Doctor was a white male, most often with a younger female companion, reflecting and reinforcing traditional gender roles of the times, with the man as powerful and in control and the woman as helper.The storylines reflect events in society at the time of production, e.g. in Doctor Who the Daleks were initially seen as representing the Nazis, especially in the 1960s when WW2 was still a recent memory for many of the audience Initially the BBC saw Doctor Who as a very educational programme, to teach teens about science and history. The BBC has evolved over time and Doctor Who and Class can now both be seen as more geared towards entertainment than education

6) What topics do you need to revise for future Paper 2 exams? List at least three topics, theories or CSPs.Class industries, Doctor Who industries, Tv CSPs.

Blog tasks: Daily Mirror case study

 1) Write the definition of the following key language for newspaper front pages:

Masthead:the title of a newspaper or magazine at the head of the first or editorial page.
Pug:it's placed in the top left and right hand corner; the prices, logo and issue number are placed here Here Is the first pug which is the price Below is anotherpug with a quotation from an article Inside And here is the barcode All three of the pugs shown above 
Splash Head:An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article.
Slogan:slogan is a phrase which is used in politics or comertials 
Dateline:the day it was made next to the title  

Kicker:a line of newspaper type set above a headline usually in a different typeface and intended to provoke interest in, editorialize about, or provide orientation for the matter in the copy heads.
Byline:The byline (or by-line in British English) on a newspaper or magazine article gives the name of the writer of the article. ... Dictionary.com defines a byline as "a printed line of text accompanying a news story, article, or the like, giving the author's name".
Standfirst:journalism. an introductory paragraph in an article, printed in larger or bolder type or in capitals, that summarizes the article.

2) How much does a copy of the Daily Mirror cost?80p

3) What are the main stories on the CSP edition of the Daily Mirror (see above)? its about kate and harry its mainly about the roayls 

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?Its more pictures and less writing the writings are mainly bigger then a typical newspaper and its all about the royals and how there life is like unlike the other newspapers which are mixed and talk about other things.

5) What is the balance on the Daily Mirror front page between images, headlines and text?the balance on the Daily Mirrors front page and between images are that its all in big red writing and Daily mirror is shown in big writing on the top left which shows that its from this company.

TV assessment LR

 Learner response - blog tasks

1) Type up your feedback in full - WWW & EBI. You do not have to write your mark and grade if you don't want to.

WWW:-Some if any comments made about both Tv CSPs (Docot who and class)

EBI:-you have not followed my advice about aking notes on the clips that you are supposed to analyse- if youdo not make notes then you wll struggle to write responses for W1.2 and 1.3

-Revise media theories and erminology e.g. intertextuality

-you need to complete all blog work to a good standard.

2) Write a definition for intertextuality to make sure you know this terminology.Intertextuality happens when the conventions of one genre are alluded to in another, or when a specific cultural reference is made in a media text

3) Write a list of narrative theories that you could have used for question 1.2. How do these relate to Class? You can refer to the extract or any other moment in episode 4 of Class.Mise-en-scene todorov propp Barthes, colour camera lighting.

4) How do the four aspects of Blumler and Katz's Uses and Gratifications theory apply to Class? Give specific examples from episode 4 of Class.diversion, personal relationships, personal identity and surveillance.

.5) Write a plan for question 2 in the assessment - the 20-mark essay on social and cultural contexts. Use the mark scheme to help you and aim to plan an introduction, conclusion and at least three detailed paragraphs.

 whether you agree or disagree, commenting on The entire CSP episodes, applying LIAR, comparing the modern vs the older version compare issues show how diversity is used throughout, 

6) What topics do you need to revise for next week's PPE? List at least three topics, theories or CSPs.

terminology based on the episodes/series, mise en scene, LIAR, Revise CSP's, theories. narrative language

Industries Importance of Doctor Who to BBC

 1) Who is the target audience for Doctor Who? Has it changed since 1963? The target audience for doctor who back in 1963 would be young people since it was made as a show for kids and the time where kids will watch.

2) What audience psychographic groups might particularly enjoy Doctor Who?people who like si-fi, horror, action, mystery

3) What audience pleasures are offered by An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.Personal Identity: How the 

Personal Identity: How the girl: Susan is a student so that this will appeal to younger audiences  

Personal Relationships:Susan and her grandfather and her teachers

Diversion (Escapism): Si-fi, action, horror, mystery

 Surveillance (Information / Facts):It is somewhat educational only a tiny bit though as it is si-fi and does include subjects such as science and maths

4) What additional Uses and Gratifications would this episode provide to a modern 2020 audience?It would proof that its old by the graphics.

5) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to An Unearthly Child?visceral.


Industries

1) What was the television industry like in 1963? How many channels were there?old fashion e.g black and white and not a lot of channels compaired to now in 1963 it was more broadcasts then actual shows.

2) Why is Doctor Who such an important franchise for the BBC? its important because it earned the most money out of  all the other shows and i blou out the most.

3) How does Doctor Who meet the BBC's mission statement to 'inform, educate and entertain'? they changed there 

4) How is the BBC funded?Its work is funded principally by an annual television licence fee which is charged to all British households, companies, and organisations using any type of equipment to receive or record live television broadcasts and iPlayer catch-up.

5) Who regulates the BBC and what is the watershed?the person who regulates the bbc is and the watershed is.

1) What were the viewing figures for Class and why do you think it did so badly?they think it did so badly because it was boring and not as much things were happening after episode 1 

2) What audience psychographic groups might particularly enjoy Class?i think that people 14 and over would enjoy it

3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity:

• Charlie Smith - Greg Austin.
• April MacLean - Sophie Hopkins.
• Ram Singh - Fady Elsayed.
• Tanya Adeola - Vivian Oparah.
• Matteusz Andrzejewski - Jordan Renzo.
• Miss Quill - Katherine Kelly.

Personal Relationships:april and ram. matteusz and charlie then miss quilland charlie.

Diversion (Escapism) aprils mum

Surveillance (Information / Facts): april and corakinus share the same heart

4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?

5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) on the Class notes blogpost or check the comments in the extension articles below to help with this.

Introduction to Newspapers: blog task

 Introduction to Newspapers: blog task

1) What type of news can you typically find in a tabloid newspaper? lots of text comapared to the broadsheet    

2) What type of news can you typically find in a broadsheet newspaper?mostly pictures and big writing

3) If someone is left-wing, which political party are they likely to support? Which newspaper would they be likely to read?the social party

4) If someone is right-wing, which political party are they likely to support? Which newspaper would they be likely to read?the conservatives 

5) Why has there been a decline in newspaper sales in the last 20 years?because now everyone is on phones compared to 2000 where newspapers where the thing.

6) Why is a free press important in a democracy like the UK? people will get the news faster

Learner response - blog tasks

 Learner response - blog tasks

WWW-Attempted each question, Some knowledge for each CSP in this assessment

EBI-Not enough depth and detail in your responses you know the CSPs but are not fully answering the questions being asked. Make flashcards for each CSP and theory we have studied to prepare you for your next assessment 

2) Look at Question 3 in the assessment - the media analysis of the UnderArmouradvert.

C - Costume: The player is wearing red and black rugby kit which has connotations of... 

L - Lighting: The stadium floodlights tell the audience...

A - Actor placement and movement: The rugby player is... The player's face suggests...

M - Make up: The player's face is shining under the lights which makes it look like...

P - Props: The tyre is significant because...

S - Setting: the stadium setting suggests to the audience...

        

3) Look at Question 4. What is Todorov's theory of equilibrium? How does it link to the Audrey Hepburn Galaxy advert? Todorovs theory  is that in a film or story, the power is in a state of equilibrium(balance.) He believes that as the story progresses the state of equilibrium can change, giving one person more power or authority over another throughout the plot, keeping the audience entertained.

4) What social class is Reveal aimed at? (Extension - what do the cover lines on Reveal suggest about what working class people are interested in?) reveal is aimed at people who are rich.

5) Pick three cover lines from Tatler that reflect upper class British culture and society. Explain what they suggest about the lifestyle and beliefs of upper class British people.james cordans la life meet georgia bevan she looks good in pearls and the oone month gap year where you sleep less

Radio station blog task

1) What radio stations were offered by the BBC before 1967?Radios 1,2,3,and 4 each came into existence at 5.30 a.m. 30th September 1967.

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?BBC Radio was completely reorganised in 1967 and it was decided that one channel would be speech-based, one for serious music and drama, and one for lighter music, including most popular music and a few talk-based shows.

3) What was pirate radio and why was it popular?According to the research both pirate radio listeners and those running pirate radio stations thought that licensed broadcasters failed to cater sufficiently for the needs of the public at large.

4) Why did pirate radio stop broadcasting in 1967? Because it became illegal and marines where hunting people down.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?It was launched in 1967 to meet the demand for music generated by pirate radio stations, when the average age of the UK population was 27. The BBC claim that they target the 15–29 age group, and the average age of its UK audience since 2009 is 30. BBC Radio 1 started 24-hour broadcasting on 1 May 1991.

6) What was 'needle time' and why was it a problem for BBC Radio?Needle time was a problem because it was a limiting broadcasting thing that would not let people watch all the time which would mean they lost money.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?they gave out more childish content so more children could watch and they also had stuff where adults could have their stuff.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?The first disc jockey to broadcast on the new station wasTony Blackburn, whose cheery style, first heard on Radio Caroline and Radio London, won him the prime slot on what became known as the "Radio 1 Breakfast Show".

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
It would appeal to the young people by him reading books.
10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?Tony Blackburn had a more easy going and enjoyable personality

One Direction Blog post

1) How were One Direction formed and how is this reflected in the music video for History?One direction was formed in the X factor when all of the 7 people were joined by the judges into One dircetion.

2) What is vertical integration? An example of a company that is vertically integrated is Target, which has its own store brands and manufacturing plants. They create, distribute, and sell their products

3) What is horizontal integration?  is the acquisition of a business operating at the same level of the value chain in a similar or different industry.

4) How has technological convergence changed the way audiences consume music videos?The technological convergence also contributes in digital communication and social media as it enables communication between different programmes and platforms. 

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? .He enjoyed and was inspired sin singing.


Audience

1) What is the main One Direction audience - demographics and psychographics??One Direction's target demographic throughout its career has been adolescent girls

2) What audience pleasures are offered by the music video for History?A music video is a message to the audience, entertain and the main purpose of music videos is to promote artists and promote brands.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments?  The moment Simon says yes because one direction fans would be happy that they succeeded in the X factor.

4) What is nostalgia and why is it a key audience pleasure for the History music video?a wistful or excessively sentimental yearning for return to

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?That they are the best band in this era.

Galaxy Blog Task.

Galaxy Blog Task.
1) Who is Audrey Hepburn?Audrey Hepburn was a huge star in the Hollywood in the 1950s and she also was a model.

2) Why did Galaxy select Audrey Hepburn for this advert? They had used her because she was a famous fashion icon,and also the advert was set onto the luxurious italian  Riveria which would make her worthy in the advert and she was popular which would boost up galaxy's brand.

3) What are the connotations of Audrey Hepburn and celebrity in this advert? This advert would be amazing for the workers and producers to boost their brand and use better equipment the connotation is people having a normal peaceful day and in the video the galaxy bar shows that peace is everywhere.

4) Why is the advert set in the 1950s? What audience pleasure does this provide?It provides intertextuality and nostalgia.

5) What is intertextuality?Intertextuality is where one media product (e.g. Galaxy) makes reference to other media products (e.g. Audrey Hepburn movies such as 1953 film Roman Holiday) to interest and engage the audience.

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?Its suggestion would be that its in italy and they would wear things that people in italy used to wear or they do now to show its italy the make-up is heavy which shows that back in the day they used to put a lot to look beautiful in the advert the props would be the bussed the hat and the car.

7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). He is seen in a more of a  flirting and classy guy when he sees Audrey he immediately uses his body language to try and communicate with Audery.
8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?Any market systems can interact with any supply or demand in a market system.

9) What representations of gender can you find in this advert? a representation of gender would be that Audrey sees the man then looks at her chocolate bar and decides to go and sit in the back of his car and enjoy her galaxy chocolate which would show that the man has more power.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.women are very soft and not able to become independent since they had no rights, also the men are being portrayed as more of the romancers and that they have the ability to persuade women in most ways possible.

Advertising:assesment

1) What does intertextuality refer to in Media Studies?When one media text refers to or suggests another media text.

2) Explain how the OMO advertisement reflects the social and historical context of its time. The OMO adverts show how women were discriminated and not treated as equal to men and didn't  have there rights they also had to be house wife's which showed that some of the adverts were racist and saying that women should always be cooking and cleaning.

3) How do advertisements reinforce and challenge stereotypes in the media?They try to follow what the media say is right or wrong if they get a good opinion then when they have successfully proved their point they will then take that information then later use it on an advertisement by subverting or reinforcing a stereotype.

Introduction to Music Video: Blog tasks

Introduction to Music Video: Blog tasks

1) What are the key conventions of music video?

2) What is intertextuality?intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?In 2005 the launch of Youtube changed the way that consumers access and enjoy music video. Now self-promotion is more common. which shows that it became major has more people would see there music video which got them more money.
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?MTV was launched  and they were important because it made them shoot up in popularity which made them more money.

5) How are music videos distributed and watched in the digital age?They were done by the TV like how they had MTV and in 2005 they released youtube so that people could enjoy the content that was being made.

6) Why was piracy (illegal downloading on the internet) a problem for the music industry?Piracy was a massive problem because there would be lots of people who would copy secretly and hackers could easily send people their music. 

7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.they made apple music which you have to pay for now and those who downloaded illegally would get fines and made better privacy settings example questions that only you would know.

8) What is digital convergence?when the consumer or audience can access all things on one device or thing

NHS Blog Task: Represent

NHS Blog Task: Represent


1) What does BAME stand for?Black,asian and minority ethnicity.

2) Why is there a need for blood in the BAME community?Because on 3% of BAME actually go and donate blood. 

3) What does this advert want people to do once they've seen it (the 'call to action')? It would want BAME to do it more often.

4) Why is the advert called 'Represent'? Its to represent others that popular black people and asian people should give blood for others to follow on.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.They are famous for their sports and music they appear to inspire him.

6) Why is there a slow-paced long shot of empty chairs at the end of the advert? to show that people die and people and BAME dont donate blood.

7) How does the advert match the key conventions of a typical urban music video?Because it uses a famous grime artist and the setting of the background as it is in a city

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
It shows a wide variety of famous people who have these things so then it shows that they can go through the process with ease, in the advert it shows a wheelchair basketball player and doctors, MPs, etc and it shows the CEO of the company of the music producers as she is a woman which shows success power and respect compared to advertisements from more older times.
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?It aims towards black and Asian people and it doesn't say anything to about the white people or the other ethnicity

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).It shows places of urban areas like car parks for when Lady Leshurr is rapping about the lack of blood donors and in the shot showing the empty chairs of the blood donors it has a background of a city which can be seen through the window.

OMO CSP Blog task

⥈₹꠸
OMO CSP Blog task




1) What year was the advert produced?It was made in 1955

2) How were women represented in most adverts in the 1950s? They are represented as domestic and house wives we can see that in the different adverts in OMO and many more. 

3) How does the heading  message ('OMO makes whites bright') and typography promote the product?It promotes them by their brand name in bold to boost it in their writing and to draw attention to their branding. 

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The clothes show that they would want to wear it in the house like normal and the make-up is heavy to show they would be expected to look good and to put on their best make-up. Her facial expression show amazement and that the quality of the product is good and helps her out by doing the washing once and not like 2 times to get it clean.  

5) Why is a picture of the product added to the bottom right of the advert? To show the people who are going to go and buy it they would want to see the product if they needed help finding it in the stores.

6) What are the connotations of the chosen colours in this advert? The chosen colours are white and blue which shows that the OMO product is pure and cleans well which shows that it had it like that from the beginning. 

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.An example of a persuasive language is where it says "OMO  makes whites bright" which showed that back in the day it would be white but not fully clean.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. The representation in the OMO 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?They want them to think that this product if really good and that the bright shows how when brought the clothes will be more brighter and cleaner

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?The op positional reading for this advert is that people would think its racist and that most people wouldn't believe in different types of bright for that product it sounds overused and that they waffle a lot on there description .